The New Zealand Geographic Board
A name of a location and it’s meaning give a place mana and people connected to it a sense of belonging as part of their identity. Working with The New Zealand Geographic board to reposition their brand to be more consumer centric was a highlight of 2020 and we cant wait to see it launch when LINZ is ready…
Working with the senior leadership team and the new board of 12 dotted around the country was one of those insightful journeys that opened up new potential for the board with a new name, compelling story and more meaningful visual expression... Watch this space..
“We asked Helen and Vic, from Saedi Brand Curators, to work up a brand and positioning for the New Zealand Geographic Board – the authority behind New Zealand place names. They were a dream to work with. Responsive, great listeners and delivered beyond the brief. Their business model is the perfect mix of seasoned expertise with low overheads. So you get value and intuition. An intuition that ensures sound advice and results that are on point, with minimal reworking.”